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Aadwik Malhotra

UBC Sauder · Class of 2026

I turn ambiguous problems into structured, executable plans.

A UBC Sauder commerce graduate — most at home taking something vague and undefined and giving it a shape people can act on.

6internships
40opportunity B2B pipeline, built and run
1%2%email click-through, doubled by testing

How I think

Select any principle

structure

The work I like best starts out completely undefined. Hand me a vague brief and I'd rather figure out the plan, the owners, the sequence, myself — an audit trail across four teams, a go-to-market report for a new market, whatever it is.

See it happen, live, in the case below ↓
Continue to Experience

Experience

Six roles, 2022 → 2025

The four principles above, six times over. Select any role to open its case.

A problem no one handed me

Nexara

Founder-led · Discovery-stage

Exploring how AI can help small businesses make better decisions.

Small businesses make big decisions with small research budgets.

Pricing, expansion, positioning — the decisions that matter most rarely come with the data or time to properly investigate them. That gap is what I wanted to explore: could an AI-powered layer make structured decision support accessible to businesses that can't hire a strategy team for every question.

Demonstrates

Customer discoveryProduct strategyPrompt engineeringGTM planning

Discovery-stage. Shown to demonstrate product thinking, not commercial scale.

Projects

Two academic consulting engagements

Same throughline as the internships above — structure applied to someone else's business. Select either project to open its folder.

Skills

01

Strategy & Research

GTM StrategyMarket ResearchCompetitive AnalysisCustomer SegmentationProposal & Presentation Design
02

Marketing

Email MarketingSocial Media MarketingCampaign ExecutionA/B TestingContent Production
03

Tools

Excel (VLOOKUP, INDEX/MATCH, Text Functions)Microsoft OfficeMailchimpCanvaAdobe Creative Suite (basic)R (basic)

Certifications

IBM Agile Explorer · Atlassian University – Get the Most Out of Jira · IBM AI Fundamentals: Foundations for Understanding AI · HubSpot Sales Hub Software Certified · HubSpot Email Marketing Certified

The skills are one thing — this is underneath them

What I stand for

Everything above happened alongside this

Four years

Bachelor of Commerce, Marketing

Sauder School of Business, University of British ColumbiaSeptember 2022 – May 2026

Highlights

VP, UBC Table Tennis Club (2023–2026)

National-level table tennis competitor (high school)

Off the clock

The things I actually spend time on, and why they've stuck.

Currently exploring — how I keep learning

Product StrategyGo-to-Market StrategyCustomer ResearchAI & Prompt EngineeringSales PsychologyModern SaaS
Fitness
Table Tennis
Mountaineering
Reading
Music
Artificial Intelligence

Reading

On the shelf

Ikigai

Héctor García & Francesc Miralles

Why I recommend it

For anyone stuck between what they're good at and what actually pays.

What I learned

Purpose is rarely one grand thing — usually a few boring things lining up at once, which is less inspiring than the book wants it to be.

How it influenced my thinking

I stopped looking for the one right career and started looking for the version that hits enough of the boxes.

Listening

On repeat

Favourite artists

Arctic Monkeys · Don Toliver · Tame Impala · Post Malone · Karan Aujla

Must watch

Get in touch

Six roles. One self-directed AI product. Two consulting reports. Each one a different problem, structured the same way.

Work authorized in Canada (PGWP). Open to relocation within Canada.